Lidoderm & Endo


CHALLENGE

Our client needed to raise brand awareness, and provide a way for ophthalmologists to opt-in to receive samples for their practice.

SOLUTION

A multiwave, interactive, multichannel marketing program, consisting of variable data personalized vehicles driving to a personalized micro-site.

COST-EFFECTIVE. RESULTS.


0%

Response Rate

00:0

ROI

We significantly increased sales force access with hard-to-reach doctors and the product was a clear favorite in the field. We yielded a 52% response rate and a 16:1 ROI.

CREATIVE