Nevanac & Alcon


CHALLENGE

Our client needed to raise brand awareness and provide a way for ophthalmologists to opt-in to receive samples for their practice.

SOLUTION

A multiwave, interactive, multichannel marketing program, consisting of variable data personalized vehicles driving to a personalized micro-site.

ENGINEERED. RESULTS.


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CONVERSION

0%

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OPT-IN

0%

19% Mail-to-Microsite Conversion

% of ophthalmologists who used their pURL and went to their personalized micro-site

93% Opt-In

% of visitors to their personal micro-sites who submitted for samples and educational support

DETAILS


The micro-site was produced and launched in 4 weeks, featuring:
  • An engaging, personalized brand experience
  • Brief profiling questions capturing actionable, attitudinal data
  • Opportunity for ophthalmologists to request samples and educational support items
  • Real-time notification of both sales force and marketing each time an ophthalmologist opted-in for support so that requested items could be personally delivered where possible

CREATIVE